Keynote: AI – our second chance at hope?

In our age of multiple crises, many people ask why we are where we are. Markus Gull builds his keynote on a simple answer: “We are always exactly where the stories we tell ourselves and each other lead us.” That’s why we need new, better stories – especially in and for business – because the old ones have run their course.

Drawing on his “Bulletproof Brand Story” work with startups, SMEs, global corporations, founders, and CEOs, Markus takes the audience deep to where the power of story takes root. He reveals how relevance and resonance arise, where meaning and connection grow, what a story truly is, and why storytelling can mislead – while only storysharing fulfills our shared longing for orientation, values, connection, and meaning.

Through story, inspiring leaders in companies, associations, politics, and even among friends and family provide orientation. They set people in motion and move hearts – because they speak to hearts. “Story is always transformation,” says Markus Gull. His keynote encourages people to discover what we truly mean when we talk about stories, how they make us stronger as individuals, teams, and as a society, and why we all urgently need a whole new story.

New Story. New Glory.